What is your name, age, location?
Kalie Moore, 28, I’m in Berlin 60% of the time and in San Francisco for 40%.
What's your background?
My career started with legal marketing in California. Later, after getting incredibly burnt out working in an intellectual property practice at a top law firm in DC, I quit and traveled the world for a year and a half. While living in Istanbul, I had the opportunity to get to know the up-and-coming startup scene and began managing marketing/PR for travel startups targeting international audiences. I eventually moved to Berlin and now I handle marketing and PR, mainly for B2B companies that are focused on global high-growth.
What inspired you to become a data-driven marketer?
It was a mix of being in the right place at the right time and a passion for statistics and storytelling.
Please walk me through your day, what do you do at your company?
It really depends on which time zone I’m in, but since I’m writing this from Berlin, I’ll give you the run down of a typical day here. I usually start early, around 5am, as this allows me to check in with clients or contacts on the West Coast. I try to get about four hours of uninterrupted writing of press releases or blog posts before my European clients arrive in the office. At 10am, I walk to my favorite cafe in Neukölln and respond to emails, pitch journalists, check the previous days analytics, and handle the research for whatever data-driven content I’ll produce the next day. I try to work out in the afternoon and then share whatever was published that day around 5pm so both our European and West Coast audience gets access.
Can you see yourself in ten years doing the same thing you do now?
No. Technology evolves so quickly that I image data-driven marketing and journalism will look very different in ten years. Whatever it is, I’ll be involved and, hopefully, shaping the environment.
What is the best advice you ever received?
Someone I loved very much gave me Rilke’s Letters To A Young Poet when I was considering giving up and going back to a more corporate life. The best piece of advice I received came in the form of a quote: “Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like books that are now written in a very foreign tongue. Do not now seek the answers, which cannot be given you because you would not be able to live them. And the point is, to live everything. Live the questions now.” I stopped trying to predict what my company, and my life would look like in a year, and chose to focus on building it day to day.
What is the most important thing you’ve learned in the last year?
Nothing happens as you expect it to. Roll with it.
And what are your plans for the future?
I’ve done marketing and PR for amazing startups around the world for the last three years, and one need they all had in common was to turn their data into actionable insights. With that goal, I’m happy to announce the launch of my next company, Sassy Data, which will enable startups to turn smart data into sassy results. We will focus on providing data-driven marketing services and integrated intelligence analysis, based on their data and that of their competitors.
And, of course, continuing to write about developing startup ecosystems at Berlin Startup Girl.
If you could do one thing differently, what would it be?
Procrastinate less.
Any advice for your local/global Geekettes?
Work abroad. There are vastly different - and far more interesting - job opportunities in emerging markets.
