What is your name and location?

Jheri Hardaway aka MsJheri Worldwide. Brooklyn, NY.

What's your background?

Creative Writing and the Creative Economy. I have worked with several startups since moving to NYC however, writing is my passion.

What inspired you to become a brand manager in tech?

I was inspired to step into the eCommerce space due to my incessant online shopping. I completely understood the nature of an eCommerce transaction and wanted to gain further insights regarding the backend elements. I watched the market move towards online shopping so I felt I should make the shift as well.

Please walk me through your day, what do you do at your company?

I am an Assistant Brand Manager for a boutique eCommerce agency. Daily I create data based progress reports, execute PR requests, monitor social media, create retail pages for our respective brands on alternative marketplaces, handle issues with order fulfillment and customer service. My days are long! My company excels in assisting international brands as they enter the American market online. We have successfully grown multiple international brands domestically by tailoring brand identity and making American consumers aware of the respective products strategically.

Can you see yourself in ten years doing the same thing you do now?

Yes, at a much higher level.

What is the best advice you ever received?

"It's not what you now, it's who you know"

What is the most important thing you’ve learned in the last year?

No risk, no reward.

If you could do one thing differently, what would it be?

I learn well when I'm taught. I would like to be more disciplined at self-teaching.

Any advice for your local/global Geekettes community?

Be careful who you listen to. The most important voice is the one inside of you.